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David Adkin's Picture

David Adkin

3 posts
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Walking in Your Customers’ Footsteps is Only Possible if You Can Find Their Shoes

One of the biggest buzzwords in innovation today is empathy. If you aren’t able to walk a mile in your customer’s shoes then you »

David Adkin David Adkin 26 March 2015

Feedback is a Gift (and It’s My Birthday!)

If your line of work involves solving complex problems then you probably know by now that you can’t solve the problem alone. That means you’ »

David Adkin David Adkin 20 March 2015

Want your Consumers to Love Your Product? Step 1: Eliminate Failure Demand

For the past year, we have been heavily focused on the lean concept of first developing an MVP (Minimum Viable Product) and then iterating on that »

David Adkin David Adkin 13 March 2015
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