David Adkin

One of the biggest buzzwords in innovation today is empathy. If you aren’t able to walk a mile in your customer’s shoes then you won’t be able to innovate. It’s as simple as that. Sometimes this is really easy to do. Your life might be directly impacted by the product that you are designing or you…

If your line of work involves solving complex problems then you probably know by now that you can’t solve the problem alone. That means you’re going to need to get some feedback. At this point you also probably know whether your company values feedback. Luckily for us, I’ve heard the expression “Feedback is a gift!” enough times…

For the past year, we have been heavily focused on the lean concept of first developing an MVP (Minimum Viable Product) and then iterating on that product as our affiliates use it. This has served us very well; however we’ve noticed that it’s really difficult to determine what the minimum number of features is. This can cause us…